Hot sauces from tabasco to chilli are soaring in popularity.
But it has been at the expense of Heinz ketchup which has lost £6.4million worth of sales in the past year, Colman’s Mustard down £3.1m, and Branston Pickle, which has lost £571,000, says market analysts Nielsen.
“Brits are an adventurous bunch when it comes to sauces and condiments”
At the same time, international brands such as Nando’s and Tabasco have seen sales rise.
Trade magazine The Grocer said: “Brits are an adventurous bunch when it comes to sauces and condiments – showing growing willingness to try out a dollop of something exotic and/or spicy on their plates.”
Nitin Thakor, of Nielsen, said Heinz’s thick chilli sauce range – comprising sweet chilli, Jerk BBQ, Peri Peri and Hot Pepper varieties – was one of the most successful launches of the year, bringing in £1.5m.
Hellmann’s brand manager Hannah Webb said people’s tastes were increasingly exotic.
She added: “We have seen a big rise in the prevalence of sauces determined not just by flavour but by the host food they are consumed with – for example, Mexican or Thai.”